ABOUT US
ABOUT FIRST TRACK GROUP
Laura Morris Founder and Owner
I'm a senior food and beverage marketing leader and founder of first track group, a consulting
Practice that helps brands turn bold ideas into clear, actionable growth strategies. I've led marketing
For national and global brands including sempio usa and kayco, building expertise in brand
Positioning, innovation, shopper marketing, and e-commerce.
At First Track Group, I partner with emerging and established brands that want strategic clarity,
Stronger retail and digital performance, and marketing that actually ties back to sales and profit. I'm
Known for simplifying complexity, aligning cross-functional teams, and holding agencies accountable
So every dollar works harder.
If you're looking for a hands-on, senior-level partner to sharpen your brand strategy, strengthen
Retailer and consumer messaging, and unlock sustainable growth, first track group is built for you.
